While kids are still seeking foods that appeal to their taste buds, their parents are increasingly looking for products they feel good about feeding their families. Additionally, Gen Z and Alpha demographics are more open to bold and adventurous flavors. Brands are meeting the evolving needs of both kids and parents with re-formulated favorites and innovative new products launches.
Better for You
Parents are looking for innovative ways to incorporate vegetables, multi-grains, and healthy fats into their children’s diets while keeping sugar intake low. According to Center for Generational Kenetics, 69% of millennial moms said their kids understand that some snacks are healthier than others. Many times, a nutritious product traditionally consumed by adults can be creatively packaged and simplified with classic flavors to appeal to younger consumers.
Increasingly busy lifestyles are leading parents to reach for more convenient snack options. According to QY Research, the kids’ snacking market is predicted to grow steadily at a CAGR of 15% from 2018 to 2023. With three meals a day shifting to anywhere from six to nine mini meals, parents are looking for snacks that provide ample nutrients and fuel their energetic youngsters.
Millennials, more than any other generation prior, are also exposing their children to bold and exotic flavors at a much earlier age. According to Statista, ethnic-inspired kids’ dishes grew 64% on restaurant menus. More brands are incorporating subtle adventurous taste profiles into familiar products to give children a sense of flavor exploration.
Featured Flavors in Kid’s Food
Strawberry Banana, Blueberry, Apple Cinnamon, Mixed Berry, Parmesan, White Cheddar, Maple, Chocolate Chip, Strawberry Shortcake, Birthday Cake, Ranch, Cinnamon, Chili Lime, Guava Strawberry, Dragonfruit, Papaya Watermelon, Passion Fruit Mango.
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