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Open Position: Junior Marketing Specialist

Title: Junior Marketing Specialist

Department: Marketing

Reports to: Senior Marketing Specialist

 

The Position:

Flavorchem is seeking a dynamic Marketing Analyst who wants to develop their career in B2B marketing within the food, beverage, and nutraceutical industry. The ideal candidate is resourceful, creative, and energetic, with the ability to think innovatively in developing content for customer trend presentations and marketing collateral. The Marketing Analyst will support the flavor division through various marketing initiatives including market research, creation and delivery of trend presentations and various marketing collateral, content writing, and more. The candidate must be able to manage their workload with multiple projects going on simultaneously and organize their workload to meet deadlines. This individual must demonstrate a solid grasp of industry trends and brand ethos to identify and align with new product opportunities for our customers.

Primary Responsibilities:

  • Market Research
    • Conduct market research on product and consumer trends within various segments of the food and beverage industry by following the latest news from data platforms, industry organizations, market research reports, social media, webinars, and press
    • Utilize insights to contribute to product and flavor ideation sessions for new product concepts, along with content for customer presentations
    • Conduct GAP analysis to find new opportunities for clients in their flavor portfolio
    • Author bi-monthly flavor trend email campaign
  • Presentations
    • Develop and present PowerPoint presentations on market trends for customer meetings, industry conferences, and virtual events
    • Work alongside Flavor Development and the Flavor Sales Team to collaborate on new product concepts, ingredients, and technologies
    • Supporting customer requests via creation of marketing collateral for US and international accounts
    • Present clients with innovative flavor and product ideas to maximize their current portfolios
  • Industry Writing
    • Write, edit, and distribute content (blog posts, press releases, and editorials) for B2B food and beverage industry professionals
  • Social
    • Strategize and develop creative content to direct online traffic to our website and social media pages, generating engagement and new leads
  • Corporate Marketing Programs
    • Support research and launch of flavor collections
    • Support tradeshow and event execution
    • Write proposal submissions for speaking events
    • Assist in executing company promotional events
    • Setting up and assisting at tradeshow booths

Must Have:

  • Bachelor’s Degree
  • Excellent written and verbal communication
  • Exceptional research skills and ability to organize data
  • Comfortable with public speaking, you will be presenting directly to clients and internal teams
  • Experience with Microsoft Office Suite
  • Capable of analyzing market trends and applying strategic knowledge
  • Interest and enthusiasm to work in the food and beverage industry

Tip the Scales:

  • Any graphic design experience/skills are a plus

Hours and Compensation:

  • Regular business hours are 8-4:30pm
  • 1 day work from home is possible
  • Compensation commensurate with experience
  • Some travel is required

 

If interested, please submit a resume and cover letter to [email protected]. Cover letter must address why you are interested in the position, your prior experience carrying out the responsibilities of this role and why you are uniquely qualified for this role. Put the position title in the subject line, no phone calls please.