Cold brew has revolutionized the beverage industry and is now expanding its reach into innovative new food products. According to the National Coffee Association, from 2011 to 2016, cold brew sales increased by 580% and continue to rise 24% annually.
Nitro cold brew is made by releasing nitrogen through pressurized valves to create a layer of foam on top of the coffee. In May 2019, Starbucks announced that it would offer nitro cold brew nationwide by the end of the year, while Illycafe announced its Illy Cold Brew Aria in March 2019. For consumers seeking the nitro cold brew in a RTD format, Rise and Califia Farms in retail stores across the nation.
Cold brew soda is typically made using two parts concentrate, and four parts soda water. Brands such as Stumptown, Sandows, Slingshot and Upruit are capitalizing on the carbonated trend with this refreshing hybrid offerings.
The adult beverage market is also tapping into the cold brew trend. Popular brands such as Kahlua, Cointreu, Don Julio and Bailey’s are all featuring cold brew cocktail recipes on their websites.
Cold brew is one of the fastest growing flavors in protein supplements in recent years. . RTD cold brew protein shakes such as Koia and Stok are fueling consumers with both caffeine and protein. Brands including Quest and Vega are also offering cold brew protein powders.
Todd Carmichael, the CEO La Colombe Coffee Roasters notes, “Cold brew has really created a massive wave. It has been such a dramatic shift; we’ve never seen anything like it.” It is a trend that is here to stay.
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