A New Era of Gourmands
May 1, 2025 | TRENDS

Vanilla, a top scent for Gen-Z, has experienced a strong resurgence across market segments. Playing off this momentum, gourmands are evolving beyond traditional vanilla with sophisticated and inventive interpretations. Embraced by brands, gourmands continue their hype, providing consumers with a sense of nostalgia and emotional comfort. Diving deeper within gourmands, we see a shift leaning towards savory, candy, and milky notes.
Savory
Savory standout notes such as nuts, spices, and salt provide depth and richness, adding a modern edge to new launches. Tom Ford’s Bois Pacifique features turmeric, and cardamom enhanced by woody base notes. These savory elements balance sticky-sweet gourmand profiles, creating intriguing contrasts. Noyz’s scent ‘12:00’ showcases this approach with pink pepper, saffron, spun sugar, and raspberry.
Trendsetters: Nette, Noyz, Born To Standout, Dove, Tom Ford

Candy
Candy-inspired notes take center stage while pushing boundaries, reimagining gourmands with influences ranging from gummies to caramel chocolates. ‘Candied’ and ‘sugared’ accents appear across masstige to prestige product launches. Tree Hut’s ‘Jelly Bear’ scented scrub taps into the gummy trend, while in fine fragrance, Kayali’s ‘Vanila Candy Rock Sugar’ highlights glazed candied pear, bubble gum, and vanilla.
Trendsetters: Tree Hut, Byredo, Phlur, Kayali, Bath & Body Works

Milk
Milk accords—including whipped cream, buttercream, and marshmallow—are becoming increasingly popular. These creamy notes are paired with a variety of aromas, from citrus to florals and spices, expanding their versatility. Dedcool’s ‘Mochi Milk’ gets playful with marshmallow, rice milk, and vanilla bean accords.
Trendsetters: Liis, Hume, Dedcool, Method, Phlur

Try our trend-inspired fragrances!

Garden Basil
A garden of sun-ripened tomato, bright lemon and aromatic basil blends with the floralcy of petitgrain and neroli.

Sugar Pear
Refreshing crisp green notes complement a candy-inspired heart of glazed Bartlett pear rounded by a blend of sheer musk and peach.

Caramel Latte
Deliciously edible notes of caramel, whipped cream and honey layer with smooth tonka bean on a base of sandalwood and musk.
Flavorchem and Orchidia specialize in the creation and manufacturing of flavor, color, and ingredient solutions.