Berry Boom

Interest in berry notes has surged, with Happi Magazine reporting a 363% growth in demand for raspberry scents across platforms. Berry notes remain in the spotlight appearing in both gourmand and floral compositions. Notable launches include LoveShackFancy’s Berry Kiss hair and body perfume, which pairs wild berries with marshmallow, cashmere, and juicy plum, and Snif’s Berry Styles body mist, featuring a blend of blueberry, raspberry, lime, and freesia.
Trendsetters: Voluspa, Juliette has a gun, Snif, Method, LoveShackFancy

Salty Tropics

Aquatic fragrances are perfect for warm weather seasons, with brands highlighting saltwater notes paired with tropical fruits like coconut, pineapple, and mango. Sol de Janeiro, a leader in island-inspired aromas popular among Gen-Z, exemplifies this trend with its summer release, Água Mistica, featuring a “salty-skin” accord and white pineapple. The latest Ellis Brooklyn x Amika dry shampoo collaboration captures this style with Miami Nectar, a blend of coconut water, salted woods, and pink pineapple—boosting the appeal  of aquatic-tropical compositions.
Trendsetters: DW Home, Sol de Janeiro, PHLUR, Amika x Ellis Brooklyn, Nest

Drink Inspired

The crossover between fragrance and flavor trends is increasingly prominent as gourmand scents maintain their market dominance. This has fueled drink-inspired notes such as coffee, tea, kombucha, and cocktails. Matcha fragrances have seen a 127% year-over-year increase in search interest, according to Spate. Mochiglow’s recent launch, Matcha Cloudpays homage to the popular drink, pairing it with notes of white chocolate, and decadent honey caramel.
Trendsetters: Literie, Mochiglow, Malin+Goetz, Philosophy, Replica

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