Top Flavor Trends of Autumn 2025
October 28, 2025 | TRENDS
Fall flavors made a strong return this season, bringing cozy, crave-worthy combinations that captured warmth and nostalgia. From pumpkin and apple pie to sweet, spiced indulgences, consumers embraced treats that turned everyday bites and sips into moments to savor and share.
Pumpkin Fusion
Pumpkin continues to reign as fall’s ultimate flavor, and its pairing power is stronger than ever. Pumpkin Spice remains the seasonal powerhouse, but other pairings are starting to appear. Savannah Bee released a new format pairing with their Pumpkin Spice Honey, allowing consumers to use the flavored honey with coffee, tea, or baking recipes to add an autumn twist. The season for pumpkin spice is also arriving early, moving from early September to the first week of August for some retailers. Target’s Favorite Day brand launched a Pumpkin Chai drink bomb along with their other fall inspired products in early August.
Trendsetters: Savannah Bee, Target, Coffee Mate, Starbucks, Special K
Apple Harvest
From crisp ciders to caramel-infused desserts, apple’s versatility gives it staying power across both food and beverage categories. Ghirardelli launched a new caramel apple flavored milk chocolate for the fall season. The natural balance of sweet and tart evokes the comfort of nostalgic fall traditions, from apple pie, orchard visits, and spiced drinks by the fire. Oreo’s Apple Pie a la Mode flavor is a great pairing of apples along with the nostalgic taste of apple pie and ice cream.
Trendsetters: Ghirardelli, Oreo, Stauffer’s, Frederik’s, General Mills
Sugar & Spice
This season cookie butter has emerged as a must-have flavor, with over 300% growth year over year. Consumers are craving rich, dessert-inspired pairings that offer something different from the usual pumpkin and apple options typical for the fall season. Chobani’s cookie butter coffee creamer is perfect for turning ordinary drinks into crave-worthy moments. Signature Select’s Brown Sugar Maple Cookie ice cream mirrors the cookie butter trend, blending sweet and spiced into a cozy fall treat.
Trendsetters: Chobani, Signature Select, Purely Elizabeth, Annie’s, Califia
Taste the Trend
Apple Cider Chai
Apple meets warm chai spice in a fresh, juicy sip.
Natural, Non-GM
Pumpkin Cheesecake
Creamy pumpkin cheesecake with spice and sweet, rich dairy notes.
Natural, Non-GM
Bananas Foster
Banana with caramel notes, fruity sweetness,
and a hint of rum.
Natural, Non-GM
Flavorchem and Orchidia Fragrances specialize in the creation and manufacturing of flavor, fragrance, and ingredient solutions.
