Top Scents Shaping Lip Care
September 3, 2025 | TRENDS

The lip care market has seen significant growth, with Grand View Research predicting a 5.7% CAGR between 2025 and 2030. The growth of this segment can be contributed to factors like social media, multifunctional products, and the ongoing demand for affordable indulgences. To capture attention, lip care brands are leaning into tropical fruit and dessert scents alongside buzzworthy collaborations to stand out in the market.
Tropical Fruits
Tropical fruit flavors are taking center stage in lip care, driven by consumer demand for bright, juicy profiles that evoke escapism and vacation energy. Exotic fruits like mango, guava, papaya, and passionfruit bring both vibrant color associations and a sense of playful indulgence. A prime example is Summer Fridays’ Pink Guava Lip Balm, which captures the fresh, uplifting essence of this tropical wave.
Trendsetters: Fenty, Saltair, KylieSkin, Summer Fridays, Honest

Desserts
Dessert-inspired lip care gains momentum as consumers embrace nostalgic, gourmand scents that blur the line between beauty and indulgence. Decadent notes like cocoa, caramel, cake, and marshmallow tap into comfort-driven self-care rituals. This trend mirrors the growing popularity of complex gourmand notes in the fine fragrance market. A notable example is Rhode’s Salted Caramel lip treatment, delivering both a rich, cozy aroma and a decadent, treat-like experience.
Trendsetters: E.L.F, Tower 28, Glossier, Rhode, EOS

LTO's & Collaborations
Limited-time offerings and partnerships are making lip care a buzzworthy category with strong media appeal. Unexpected flavors, seasonal tie-ins, and playful packaging create urgency while cross-industry collaborations drive novelty and shareability. Laneige’s Rainbow Sherbert x Baskin-Robbins is a prime example, blending cultural trend appeal with product performance.
Trendsetters: EOS, Burt’s Bees, Glossier, Tarte, Laneige

Try our trend-inspired fragrances!

Sweet Guava
A sun-kissed blend of zesty lemon and pear with sweet pink guava and pineapple, grounded in creamy vanilla musk.

Rainbow Sprinkles
A sweet blend of marshmallow cream and vanilla icing layered with rich cake batter and malted sugar topped with sprinkles.

Summer Sorbet
A bright and playful scent that opens with zesty lime, softens into juicy orange, and lingers with the sweet, tangy allure of ripe raspberry.
Flavorchem and Orchidia specialize in the creation and manufacturing of flavor, color, and ingredient solutions.