Candy manufacturers and consumers remain optimistic that longstanding Halloween traditions will not be strongly impacted by the pandemic. The National Confectioners Association reported 80% of their respondents believe that people will find creative and safe ways to celebrate the festive season this year.
New sour-flavored confection launches saw a 38% growth with See’s Candies latest Sour Jelly Beans Trick-or-Treat Pack, which includes a mix of Sour Tangerine, Grape and Apple flavors. Available through the American Licorice Co., Boo Box features Sour Punch Straws and Sour Mini Bites while Hilco and Kool-Aid teamed up to release assorted fruity Sour Gummies.
Fall is in the air and so are limited-edition flavors like Pumpkin Pie Kit Kats, Salted Caramel M&M’s and Tootsie’s assortment of seasonal treats including their Caramel Apple Pops. Three fall-themed truffle flavors are found in Seattle Chocolate Co.’s newest care package, Apple Pie à la Mode, Pumpkin Spice, and Peanut Butter Pretzel.
Plant-based candy claims surged 78% from 2018-2019 as better-for-you brands like SmartSweets debuted low-sugar, plant-based chews including Sourmelon Bites and Peach Rings. Made with simple, vegan ingredients, UnReal’s chocolate line comprises coconut bars and peanut butter cups while Jojo’s Chocolate contains hemp-based protein and 4 flavor varieties.
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