The Latest on CBD-Infused Food and Beverage Products!
One of the most important trends in 2019 is products infused with a non-psychoactive compound of the cannibis plant known as cannabidiol (CBD). CBD-infused products are now being produced across all categories, from beverages to confection to bakery.
With a recent study projecting the US CBD market to reach $20 billion in sales by 2024, it’s no wonder top brands including Ben & Jerrys, Coca Cola and Anheuser-Busch are all closely monitoring the trend to bring products into the mainstream market.
Read on for a list of products currently on the market followed by up-to-date answers to commonly asked questions regarding the CBD trend:
Launched in October 2018, Recess is an upstart line of fruit flavored sparkling water beverages infused with hemp extract and CBD. It comes in three flavors—blackberry chai, peach ginger, and pomegranate citrus—along with concentrated juice and organic ginger to help mask the CBD taste. Other CBD-infused beverage products include: Lavender Spice and Grapefruit Rosemary Aurora Elixirs, Golden Cashew and Just Peachy Kickback Coldbrew, Watermelon and Cucumber Endo Water.
Cannabinoid Creations produces and distributes a diverse range of CBD-enriched foods. Hard candy flavors include blue raspberry, caramel apple pie, cartoon cereal crunch and pomegranate lemonade. Other CBD-infused confection products on the market include: Berry and Citrus Lord Jones Gumdrops, Milk Chocolate and Dark Chocolate Gron Bars, Peach and Apple Sunset Gummy Candy.
Good Bites are snacks enhanced with pure CBD oil. Good Bites CBD comes in three flavors: Coconut Macaron, Raw Cookie Dough and Coconut Brownie. Other CBD-infused bakery products include: Dark Chocolate and Caramel Coconut Weller Bites, Chocolate Chip Euphoria Cookies, Cookies & Cream and Peanut Butter Baktwell Brownies.
What is the difference between CBD vs THC vs. Hemp?
CBD is a chemical derived from the cannabis family and is associated with treating inflammation, insomnia, anxiety and other ailments. A common misconception is that CBD contains tetrahydrocannabinol (THC), a separate derivative of the cannabis plant. Unlike CBD, THC is psychoactive, meaning it affects a person’s mind.
Hemp OIl and CBD are not same. The 2018 Farm Bill legalized hemp (classified as the cannabis plant with less than 0.3% THC). If you’re looking at an ingredient list, CBD oil appears as “cannabidiol,” while hemp oil is listed as “cannabis sativa seed oil.”
What is the current FDA status of CBD-infused food and beverage products?
The official stance of the FDA is that it is not permissible to use CBD in food and dietary supplements. However, to date, it only has taken disciplinary actions in the form of warning letters dispatched to individual manufacturers who have made unapproved and unsubstantiated health claims for their CBD products. With little regulation and scrutiny, companies are launching food and beverage products with CBD that are sold online to meet customer demand and curiosity.
The FDA warns consumers that when CBD is added to food, the consumer has no control over the amount of CBD they are ingesting. The consumer also typically doesn’t know about the quality of the CBD or have assurance of the product’s certification.
What is the future of CBD-Infused products in food & beverage?
Until greater regulations are in place, combining CBD with food is a popular new trend that is prevalent throughout the industry. Businesses all over the country are introducing new CBD-infused food products. Restaurants, cafes, and bars are adding CBD to their menu items. CBD-infused options include baked goods, chocolates, gummies, coffee, cocktails, and savory foods.
We’d love to help you tap into the CBD trend.
Try one of our trending flavors or let us customize a flavor for your product:
• Strawberry Basil
• Peach Ginger
• Caramel Apple Pie
• Coconut Macaron
• Mint Chocolate
• Vanilla Custard
• Raspberry Tart
• Tropical Mango
• Caramel Banana
• And more!
For more information on flavors or flavor maskers for CBD products, please email [email protected]