The Summer of Soccer

This summer, global cultures and iconic flavors unite in celebration of the world’s biggest soccer stage and brands are bringing that spirit straight to game-day snacking. SweeTARTS kicks things off with a tangy pineapple punch twist on their popular Ropes candy. Cheez-It keeps it bold and savory with a Chili Cheese Dog variety, while Powerade brings a World Cup-inspired trio to the beverage aisle, including a standout blood orange flavor. Chips Ahoy brings international dessert inspiration to the cookie aisle with churro and dulce de leche varieties, and Lay’s rounds out the lineup with three globally inspired flavors, including an Argentinian-Style Steak with Chimichurri.

Trendsetters: SweeTARTS, Cheez-It, Powerade, Chips Ahoy, Lay’s

Sweet American Classics

Summertime is all about the sweets, and this season’s newest products are reimagining iconic American desserts in fresh, innovative ways. Cinnamon Toast Crunch blends classic cinnamon with root beer float flavors in their newest seasonal offering. Pillsbury Toaster Strudel goes patriotic with strawberry and cream stripes and blueberry icing. Bloom gives the beloved rocket pop a modern makeover with a prebiotic soda inspired by the classic frozen novelty, while Pepperidge Farm shrinks a summer staple into a bite-sized treat with their apple pie-inspired cookie. Barebells rounds out the lineup by transforming the iconic orange creamsicle into a protein bar, proof that nostalgic frozen flavors are showing up in the most unexpected formats.

Trendsetters: Cinnamon Toast Crunch, Pillsbury, Bloom, Pepperidge Farm, Barebells

Vivid Vibes

Bright, eye-catching colors are dominating shelves and feeds this summer as consumers chase the next viral moment. Starbucks leads the charge with vibrant, multi-hued beverages like the Tropical Butterfly Refresher, featuring popping boba and notes of passionfruit and guava. King’s Hawaiian partnered with Van Leeuwen Ice Cream to celebrate their Ube Coconut Sweet Rolls launch with stunning purple ice cream scoops and sandwiches. Nilla Wafers goes blue for summer with their Star Wars Grogu Nilla Nummies, while C4 and Hawaiian Punch team up on a Berry Blue Typhoon energy drink, continuing the collab trend in bold fashion. Jeni’s Splendid Ice Cream rounds out the set by tapping into the matcha moment with Matchapolitan, a summer flavor that balances earthy Japanese matcha and creamy vanilla with a bright swirl of strawberry jam.

Trendsetters: Starbucks, Van Leeuwen x King’s Hawaiian, Nilla Wafers, C4 x Hawaiian Punch, Jeni’s

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Flavorchem and Orchidia Fragrances specialize in the creation and manufacturing of flavor, fragrance, and ingredient solutions.