Balanced Breakfast

Nutrition is trending in the kid’s breakfast category as brands spotlight healthy and convenient choices that appeal to both parents and children. Breakfast brands are emphasizing fruit and veggie intake with products like Nutri-Grain’s Soft Baked Breakfast Bars, available in flavor mashups Strawberry & Squash and Apple & Carrot. Little Spoon unveiled Mini Pancake Puffs, paired with kale, spinach, and roasted sweet potatoes. Smoothies are rising in popularity with a new lineup from GoGo squeez, Morning smoothiez, made from fruits, yogurt, and whole oats.

Trendsetters: Nutri-Grain, Little Spoon, GoGo squeeZ, kidfresh, Nature’s Path

Immune Support

According to Mintel, 85% of parents are interested in kid-friendly products that strengthen the immune system as many are drawn to food and beverage choices high in vitamins and minerals. Star Water’s nutrient-fortified, immunity boosting kids beverage comes in fun flavors Beachy Peachy Strawberry and Magical Mango Pineapple. Ocean Spray’s Growing Goodness contains 130% of the daily Vitamin C intake and Bitsy’s Swish’s Electrolyte and Drink Mix supports immunity and hydration for kids on the go.

Trendsetters: Starryside Co., Ocean Spray, Bitsy’s, Clover the Rainbow, Honest Kids

Plant Powered

Kids products that feature plant-based positioning offer growth potential for the market as parents turn their attention to healthier alternatives. Kiki Milk and Else’s Plant Powered Kids Shake Mix contain organic superfoods, plant-based protein, and calcium to help support growing children. Made with oats, quinoa, chia seeds, and pea crisps, Brainiac’s Brain Bar is a prebiotic snack bar that supports brain and gut health.

Trendsetters: Kiki Milk, Else Nutrition, Brainiac, Skout Organic, Healthy Heights

Taste the Trend