The pandemic has moved drinking culture to the home as alcohol brands get creative to meet consumer appetite for taste, diversification, and functionality. From mindful drinking to boozy hybrids, here are some of the top trends emerging in flavored alcoholic beverages and spirits. Zero to Hero New products are emerging in the low to no-alcohol category as a growing number of consumers seek healthier alternatives. Premium beer brands like Heineken, Budweiser, and Lagunitas have … Continued
Month: February 2021
Road to Flavorchem I first started working at Flavorchem in 1998 through a staffing agency and was hired on full time in 2002. I like seeing how the food and drink flavors we develop at Flavorchem are manufactured and eventually consumed for everyday enjoyment. Memorable Flavorchem Project One of my most memorable projects involved working … Continued