Nostalgic Flavors Trend Upward as Consumers Seek Comfort

Nostalgic flavors across food and beverage have surged in popularity as many consumers seek out familiar favorites and comfort during the pandemic. According to Mintel, 71% of US consumers enjoy food experiences that remind them of their childhood as brands revamp classic flavors and create nostalgic additions to their product portfolios. Warm brown flavors are … Continued


Tapping into the Latest Trends in Alcohol

The pandemic has moved drinking culture to the home as alcohol brands get creative to meet consumer appetite for taste, diversification, and functionality. From mindful drinking to boozy hybrids, here are some of the top trends emerging in flavored alcoholic beverages and spirits. Zero to Hero New products are emerging in the low to no-alcohol category as a growing number of consumers seek healthier alternatives. Premium beer brands like Heineken, Budweiser, and Lagunitas have … Continued


2021 Flavor & Trend Forecast!

As the food industry evolves in the wake of coronavirus, changing consumer trends will transform the future of food and drink. We analyzed the newest product releases, market intelligence reports, data sources, and social media buzz to predict the latest food, beverage and flavor trends. Here’s a sneak peek into our predictions for the coming year.  Breakfast Reimagined The breakfast category will experience innovative revamps on familiar favorites … Continued


Regional Flavors Trend Into 2021

Consumer appetite for flavor exploration has persisted during the global pandemic. QSR menus and product launches indicate regional cuisine has increased in popularity and will be a major trend to watch in 2021 as consumers crave a sense of adventure in food and drink. BBQ Boom A Mintel survey shows 87% of consumers display interest … Continued


Tricks and Trendy Treats this Halloween Season

Candy manufacturers and consumers remain optimistic that longstanding Halloween traditions will not be strongly impacted by the pandemic. The National Confectioners Association reported 80% of their respondents believe that people will find creative and safe ways to celebrate the festive season this year.   Sour Spotlight New sour-flavored confection launches saw a 38% growth with See’s Candies latest Sour Jelly Beans Trick-or-Treat Pack, which includes a mix of Sour Tangerine, Grape and Apple flavors. Available through the American Licorice Co., Boo Box features Sour Punch … Continued


Sweet Trends in Sugar Reduction Happening Now

Sugar reduction remains a top priority as new dietary guidelines advise Americans to lower their added sugar intake from 10% to less than 6% of their daily calories. Brands’ quest for healthier alternatives persists with 74% of 2020 Food and Health survey respondents trying to limit or avoid sugar altogether.  No sugar. No problem ChocZero’s sugar-free chocolate products include peanut butter cups, chocolate squares, and keto bark. Nut Pods dairy-free, 0g of … Continued


Summer LTOs Trending Now

Summer is here and brands have introduced new LTOs and relaunched seasonal favorites in an effort to drive consumer purchasing in this exceptionally slow retail environment. QSRs have doubled down on drive thru and delivery options so consumers can safely attain the warm weather must-haves. Here is a breakdown of the most popular flavors trending … Continued


Elderberry, Probiotics, Turmeric: The Latest Functional Food and Beverage

Now more than ever consumers are embracing food and beverages with functional benefits that address immunity, stress, digestion and sleep. While better-for-you options are not new, consumers are turning their focus to classic products that incorporate nutritional elements during the pandemic. Beverages with a Boost Innovation in the functional beverage segment continues to gain market … Continued


Top Trends in Kids’ Food

While kids are still seeking foods that appeal to their taste buds, their parents are increasingly looking for products they feel good about feeding their families. Additionally, Gen Z and Alpha demographics are more open to bold and adventurous flavors. Brands are meeting the evolving needs of both kids and parents with re-formulated favorites and … Continued