New Age Minimalism

Minimalism is impacting fashion and interior design with trends like ‘Japandi’ design and ‘Nineties Minimalist’ clothing. This style is projected to continue into 2024, making its mark in fragrance with new releases like Jones Road, Shower being described as ‘light and clean’ with a touch of neroli and orange blossom. Another indication of scent minimalism is singular note callouts, like Skylar’s ‘Lime Sands’.

Trendsetters: Jones Road, Skylar, Salt & Stone, Tuoksu, Henry Rose

Spiritual Wellness

Consumers are shifting toward aromas with mind-body connection. This is being reflected as an uptick in ingredients associated with spiritual ‘cleansing’ like patchouli, frankincense, sage, and palo santo. Nest exemplifies this trend with their Amber & Incense fragrance available in both candle and reed diffuser. Kate Moss launched her wellness brand ‘Cosmoss’ this September including a fragrance, ‘Sacred Mist’ with a benefit listed as aura cleansing.

Trendsetters:  Leland Francis, Apothia, Cosmoss, Nest, Loewe

Couture Gourmands

Gourmands are taking center stage with fragrance companies approaching this category in an upscale manner.  With US google searches for “gourmand fragrance” increasing by 400% over the last 5 years, we expect to continually see this category gaining attention. Brands are getting more creative with gourmands than ever before, releasing sophisticated twists on seemingly edible aromas. Trailblazers include Le Monde’s Meringue Magique and Nette’s Chai Milk candle.

Trendsetters: Overose, Le Monde, Replica, Nette, Imaginary Authors

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