Fragrance in a Day
February 28, 2024 | TRENDS
New product launches spotlight fragrance more intentionally and segmented for use throughout the day. According to Mintel, 33% of US consumers are willing to pay more for products with mood-boosting qualities. While scent profiles are often called out, mood-enhancing scents can help add value and elevate routines. These functional fragrances are designed to evoke a feeling of calmness, excitement, or even focus.
Morning
For consumers trying to cut caffeine intake but still get a boost in the morning, including fragrance notes like black pepper and eucalyptus or spritzing grapefruit body mist will do the trick. Citrus scents have uplifting qualities, helping to improve your mood and make it easier to get up in the morning. Ouai’s ‘Dean Street’ with notes of mandarin and grapefruit is energizing and refreshing.
Trendsetters: Ouai, Le Labo, Necessarie, Aesop, Kiehls
Afternoon
Fragrance can be a powerful tool to help re-center and focus throughout the day. Choosing aromas with notes of basil, sage, lemon, or peppermint can help boost productivity. Jo Malone’s Wood Sage & Sea Salt hand lotion is a great example of this fragrance type.
Trendsetters: Jo Malone, Ojai Wild, Replica, Mrs. Meyers, Aveda
Evening
Adding fragrance notes Jasmine, Neroli, Lavender, or Ylang Ylang can help with winding down post work. There are many ways to incorporate these notes into your routine, whether it is a body wash, shampoo, or lotion. Applying French Girl’s Lumiere Jasmin body oil which contains notes of jasmine and neroli eases stress in the afternoon.
Trendsetters: French Girl, Oribe, L’Occitane, Diptyque, Honest
Try our functional fragrances for mood enhancement throughout the day!
MORNING
Cooling eucalyptus awakens a citrus sunrise of zesty grapefruit on a base of green tea.Eucalyptus Sunrise
AFTERNOON
Herbaceous spearmint, rosemary, basil, and sage blend with lively berry on a base of cedar.Herbal Refocus
EVENING
Soothing rose, lavender, ylang and jasmine drift to a cloud of powdery musk and neroli blossomJasmine Dreams