We All Scream for Ice Cream

94% of U.S. consumers purchased some type of frozen treat within the past 6 months as ice cream remains the largest category, accounting for over $8 billion in sales. Seasonal, limited-edition, and exploratory flavors reign supreme while exciting textures featuring dough, candy inclusions, swirls, and crunchy coatings create a most indulgent taste experience. Meanwhile, 64% of shoppers enjoy eating both regular and better-for-you frozen treats as plant-based, vegan, and functional products continue to propel forward.

Trendsetters: Ben and Jerry’s, Jeni’s, Killer Creamery, Blue Bunny, Kind

Salty & Savory

Nearly 95% of U.S. households consume salty snacks as this diverse category ranges from popcorn and pretzels to meat, cheese, and corn snacks. Although excitement surrounds adventurous flavor profiles, classic flavors and ingredients are central for appeal and can be elevated to create unique variations and upgrades. Demand for diet-friendly recipes that are low in carbs, sodium, and calories with clean ingredients and plant-based protein sources poises growth potential in the salty snack sector.

Trendsetters: Pringles, Tyson, Skinny Pop, Pretzel Pete

All You Need is…Chocolate

Chocolate remains the top snack of the pandemic with nearly 90% of consumers purchasing some form of chocolate candy within the last 3 months. 72% of consumers agree that confections are an important part of their emotional well-being as many seek out decadent chocolate moments that include seasonal flavors and unique formats. For those seeking permissibly indulgent choices, low sugar and dark chocolate with higher cacao percentages appeal to health-conscious shoppers.

Trendsetters: Russel Stover, Theo Chocolate, Sugar Plum Chocolates,
Gatsby Chocolate, Seattle

Taste the Trend

Try one of our natural, non-GMO flavors today!
Available in both liquid and powder form