Layering & Customization

A Mintel study found that 65% of consumers are familiar with the concept of fragrance layering, and 34% actively practice it to create a unique scent. Body mists contribute to the layering trend by offering consumers lightweight options to add onto their everyday fragrance for a signature scent. Fine’ry leans towards bright and clean notes of bergamot and moss with their popular mist ‘Before the Rainbow’.

Trendsetters: fine’ry, Pink, Freshne, Ouai, Saltair

New Audience

Gen-Z is largely shaping the body mist category with their preference for affordability and expressive fragrance options. This consumer group is open to experimentation and is enthusiastic to explore product offerings, with many being drawn towards ‘bold and fun’ scent profiles. Sol de Janeiro’s summer lineup has been particularly popular among Gen-Z, often incorporating fruity florals and gourmand notes in their latest launches.

Trendsetters: Sol de Janiero, Ellis Brooklyn, Bath and Body Works, Rare Beauty, Skylar

Modern Notes

According to Allied Market Research, the global body mist market is projected to reach $12.6 billion by 2032, growing at a CAGR of 5.2% from 2023 to 2032. With such high demand, high-end brands are breaking into the body mist market, providing more sophisticated fragrance options that reinvent the category. Diptyque’s latest limited summer edition, Ilio, exemplifies this trend with its vibrant composition of prickly pear, bergamot, and jasmine.

Trendsetters: Nest, Diptyque, Phlur, Jo Malone, Henry Rose

Try our trend-inspired fruity fragrances!